BRAND AWARENESS, BRAND PERSONALITY, BRAND LOYALTY AND CONSUMER SATISFACTION RELATIONS IN BRAND POSITIONING STRATEGIES (A TORKU BRAND SAMPLE)
نویسندگان
چکیده
منابع مشابه
Brand Equity, Brand Loyalty and Consumer Satisfaction
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ژورنال
عنوان ژورنال: Journal of Global Strategic Management
سال: 2015
ISSN: 1307-6205
DOI: 10.20460/jgsm.2015915576